Strategic Marketing Webinar with Dr. Jakki Mohr

Searching for real advice among the buzzwords? Join the Alliance and Jakki Mohr, Regents Professor of Marketing at the University of Montana College of Business, to explore strategic tech marketing basics focused on the customer.

The webinar will begin with a quick overview of the strategic, traditional/functional, and tactical marketing industry lenses and discuss how those frameworks can guide your company's product and customer experience.

Discover how to craft a compelling value proposition, leverage customer insights to guide your road map, identify your customer journey, and translate those metrics into an effective call to action.