Searching for real advice among the buzzwords? Join the Alliance and Jakki Mohr, Regents Professor of Marketing at the University of Montana College of Business, to explore strategic tech marketing basics focused on the customer.
The webinar will begin with a quick overview of the strategic, traditional/functional, and tactical marketing industry lenses and discuss how those frameworks can guide your company's product and customer experience.
Discover how to craft a compelling value proposition, leverage customer insights to guide your road map, identify your customer journey, and translate those metrics into an effective call to action.

Upon registering, please fill out this form by Dec. 7 so Dr. Jakki Mohr can work relevant information into her talk.

Dr. Jakki Mohr is the Regents Professor of Marketing at the University of Montana. Before beginning her academic career, she worked in Silicon Valley for Hewlett-Packard (hp). An innovator in the field of strategic marketing of disruptive innovations, Mohr achieved international acclaim for Marketing of High-Technology Products and Innovations (2010, 3rd edition, with Sanjit Sengupta and Stanley Slater), used by colleges and universities worldwide (translated into three languages) as well as by managers for executive training sessions. The winner of numerous teaching awards, including the 2018 Montana Educator of the Year (presented by the State of Montana), the 2008 Outstanding Marketing Teacher Award (presented by the Academy of Marketing Science) and the 2005 Carnegie Foundation for the Advancement of Teaching "Montana Professor of the Year," she also received University of Montana’s Most Inspirational Teacher of the Year in 2002, voted by graduating seniors.