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Crisis Communications: How to Work with the Media, Talk to Stakeholders, and Share News (Good and Bad) in the Midst of Turbulent Times

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COVID- 19 crisis has caused drastic upheaval for businesses, and tech leaders are faced with numerous communications challenges. How well you rise to the occasion could impact your business and your brand for years to come.

In this free webinar, communications veteran Kelly Schwager will offer best practices for communicating in difficult times:

  • How should you share bad news, like layoffs, or good news, like community service?

  • How can you pitch stories to the media that will resonate at this moment?

  • How can you communicate skillfully with customers, employees, and investors?

Kelly Schwager currently serves as Vice President, Global Communications for Oracle. Previously, Kelly served as Executive Vice President and General Manager for Edelman, the largest public relations firm in the world. Edelman Silicon Valley represented brands including Adobe, eBay, HP, GE, Juniper Networks, and Samsung. Prior, Kelly held various leadership roles with tech players including SAP, Streetline, Symantec, VERITAS, and USWeb.

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Survival Tips for Tech Startups: Advice from MT Advisors, Angels and VCs on Leading Your Business Through COVID- 19
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